New Endoscopy Systems Group, formed through a strategic partnership between SonoScape Medical Corporation and Rutledge Medical, establishes dedicated North American leadership, commercialization and support for SonoScape’s human endoscopy portfolio
TULSA, Okla. & SHENZHEN, China — August 22, 2026 — SonoScape Medical Corporation, a global medical technology company specializing in diagnostic imaging and endoscopy, today announced SonoScape Endoscopy North America as the official subsidiary distributor for SonoScape’s human medical endoscopy portfolio throughout the United States and Canada.
The new organization represents a strategic partnership between SonoScape Medical Corporation of Shenzhen, Guangdong, P.R. China, and Rutledge Medical of Tulsa, Oklahoma, USA, combining SonoScape’s global endoscopy technology, research and development, and manufacturing capabilities with dedicated North American executive leadership, commercialization, service, clinical support and market-development infrastructure.
The partnership marks a significant expansion of SonoScape’s commitment to the North American gastrointestinal endoscopy market and establishes a dedicated organization focused specifically on the needs of U.S. and Canadian physicians, hospitals, ambulatory surgery centers and healthcare systems.
SonoScape’s presence in flexible endoscopy has grown significantly over the past decade through continued investment in high-definition video endoscopy, advanced endoscopic imaging and endoscopic ultrasound technologies. The company’s HD-550 Video Endoscopy System and associated 550-series video endoscopes received U.S. FDA 510(k) clearance in 2022, establishing the foundation for SonoScape’s expansion into the U.S. GI endoscopy market.
Dedicated North American Leadership
Rick Rutledge will serve as President & CEO of the Endoscopy Systems Group, leading the overall strategic direction, development and growth of SonoScape’s endoscopy business in North America.
A second-generation medical device executive and CEO of Tulsa-based Rutledge Medical, Rutledge brings decades of experience in endoscopy, medical device commercialization, distribution, service and alternative capital-equipment models. In his role, he will oversee the broader Endoscopy Systems Group strategy and the development of the commercial, service, technology and operational infrastructure required to support SonoScape’s long-term growth throughout North America.
Jeff Gosciminski will serve as Executive Vice President & General Manager, Human Endoscopy Solutions Group and Chief Commercial Officer, leading the commercialization process and strategy for SonoScape’s human medical endoscopy portfolio throughout North America.
Gosciminski will be responsible for developing and executing SonoScape’s North American human endoscopy commercial strategy, building the sales organization, expanding physician and health-system engagement, developing strategic relationships and establishing the market access necessary to grow SonoScape’s presence across U.S. and Canadian gastrointestinal endoscopy.
Together, Rutledge and Gosciminski will lead the development of a dedicated North American organization designed to compete beyond the traditional medical capital-equipment model.
Building a New Alternative in North American Endoscopy
SonoScape Endoscopy North America’s strategy will combine SonoScape’s endoscopic imaging technology and global manufacturing capabilities with dedicated U.S.-based commercial leadership, service and repair infrastructure, clinical support, education, digital workflow solutions and flexible equipment acquisition models.
The organization will focus not only on the acquisition of endoscopy systems and flexible endoscopes, but on the total lifecycle economics of endoscopy technology — including equipment access, uptime, service, repair, workflow efficiency and long-term cost of ownership.
This approach is designed to provide hospitals, ambulatory surgery centers and physicians with greater choice in a North American flexible endoscopy market that has historically been concentrated among a limited number of manufacturers.
The partnership will also support continued development of SonoScape’s North American digital endoscopy ecosystem, including cloud-based image and video management, procedure documentation and reporting, interoperability and emerging workflow technologies designed to improve efficiency surrounding the endoscopy procedure.
SonoScape Endoscopy North America will support the continued introduction and expansion of SonoScape’s human endoscopy portfolio in accordance with applicable U.S. and Canadian regulatory requirements.
About SonoScape Medical Corporation
SonoScape Medical Corp. stands as a prominent innovator in medical technology, specializing in ultrasound medical imaging, endoscopic diagnosis and treatment, minimally invasive surgery (MIS), and intravascular intervention solutions. Offering professional medical solutions and support in over 170 countries, SonoScape is driven by a passion for continuous innovation, unlocking life’s potential and paving the way for boundless advancements in healthcare.
Founded in 2002 and headquartered in Shenzhen, China, SonoScape has established a global research and development network and continues to invest significantly in the development of medical imaging and endoscopy technologies.
About Rutledge Medical
Rutledge Medical, headquartered in Tulsa, Oklahoma, is a U.S.-based medical device organization with a history dating to 1984 and extensive experience in endoscopy equipment, commercialization, service, repair and clinical support.
The organization focuses on combining medical technology with responsive customer support and lifecycle solutions designed around equipment uptime, clinical access and long-term customer relationships.
Through its strategic partnership with SonoScape Medical Corporation, Rutledge Medical will provide commercial, operational and market-development expertise supporting the continued growth of SonoScape’s human endoscopy business throughout North America.
About SonoScape Endoscopy North America
SonoScape Endoscopy North America is the dedicated North American organization responsible for the commercialization, distribution and support of SonoScape human endoscopy technologies in the United States and Canada.
Established through a strategic partnership between SonoScape Medical Corporation and Rutledge Medical, the organization combines SonoScape’s global endoscopy technology and manufacturing capabilities with dedicated North American executive leadership, commercialization, service, clinical support and market-development infrastructure.
SonoScape Endoscopy North America is focused on expanding access to advanced endoscopic imaging technology while providing physicians and healthcare organizations with greater choice in equipment acquisition, lifecycle economics, workflow and long-term support.
Media Contact
SonoScape Endoscopy North America
Tulsa, Oklahoma, USA
855-639-3636
media@sonoscapeamericas.com
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